You’ve probably seen a shirt at Forever 21 that said something like “Tacos on Fleek” or “My Squad Always on Fleek”.
Apparel donning the popular phrase “eyebrows on fleek,” or at least a variation of it, has appeared at retailers such as H&M, Etsy, Amazon, and ASOS. At this point, the originator of the phrase has yet to earn a cent for her popular phrase.
Kayla Newman, also known as Peaches Monroee, has launched a campaign to fund a cosmetic and hair line. Unfortunately, she did not foresee her phrase catching on as quickly as it did and was unable to trademark her phrase before large retailers caught on to it.
According to Monroee’s GoFundMe, she plans on using the funds of her $100,000 campaign for starting a website, a team of lawyers, and other requirements to have a properly running business. She sees this as a second chance since she was unable to capitalize off her phrase.
It seems like many companies capitalize of black culture without proper compensation every single day. Monroee’s case is not the first time companies have capitalized on black innovation, and unfortunately it won’t be the last. With people such as “Damn Daniel” and the “Cash Me Outside” girl, why do so many people feel as if Monroee isn’t entitled to any compensation? The “Damn Daniel” creators received scholarships, lifetime supplies of Vans, and a visit on Ellen for saying two words in a funny tone. The “Cash Me Outside” girl has received countless attention and multiple TV and radio appearances for being disrespectful towards her mother.
Monroee has been nothing but respectful since her phrase caught on, and hasn’t received a scholarship television appearance, or lifetime supply of anything, but people continue to capitalize off her art. Since she didn’t trademark the phrase, many believe she’s lazy and asking for handouts for requesting funds to help jumpstart her business.
Monroee’s campaign gives her a chance to start over and handle her business properly. Help support her dream of being of launching her cosmetic and hair line on her GoFundMe page.
By: Autumn Dalton